Is Apple TV+ Free? Complete Guide [2026]

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Burning over $1 billion annually on original content, Digital Music News reports Apple TV+ remains one of streaming's biggest spenders — yet millions of viewers are watching it for free. Whether you're already eyeing getting Netflix for free or browsing free movie apps, Apple TV+ has more no-cost entry points than most people realize. From device bundles to carrier deals, here are five legitimate ways to access Apple TV+ without paying the $12.99/month subscription fee. Let's get started!

Quick Answer

Apple TV+ costs $12.99/month, but it is not entirely free. However, multiple legitimate no-cost access options exist: free trials, new Apple device bundles, carrier partnerships, and promotional deals. Millions of viewers currently watch Apple TV+ without paying the monthly fee by taking advantage of these entry points.

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Summary Table

Item Name Price Range Best For Website
Standard Free Trial Free (7 days), then $12.99/month Anyone wanting to test Apple TV+ before committing Visit Site
New Apple Device Purchase Free (3 months) with device purchase New iPhone, iPad, Mac, or Apple TV 4K buyers See details
Apple Music Student Plan $5.99/month (includes Apple TV+) Enrolled college and university students See details
Apple One Bundle $19.95–$37.95/month Apple ecosystem users wanting multiple services bundled Visit Site
Carrier Promotions Free (varies by carrier plan) T-Mobile, Verizon, or eligible carrier subscribers See details

Is Apple TV+ Free? Complete Guide [2026]

Below you'll find detailed information about each option, including what makes them unique and their key benefits.

1. Standard Free Trial

Apple TV+ offers a 7-day free trial, which is the most direct answer to whether Apple TV+ is free — it is, temporarily. After signing up, you get full access to Apple Originals like Ted Lasso, Severance, and The Morning Show with no restrictions during the trial period. After 7 days, the subscription renews at $9.99/month unless cancelled.

What you get:

  • 7 days free — no charge if cancelled before trial ends
  • Full access to all Apple TV+ original content
  • Available via Apple ID on iPhone, iPad, Mac, Apple TV, and smart TVs

2. New Apple Device Purchase

Buying a new iPhone, iPad, Mac, Apple TV, or iPod touch unlocks a complimentary Apple TV+ subscription — one of the most overlooked ways to access the service without paying the monthly fee. Apple typically offers 3 months free with qualifying device purchases, giving you a meaningful window to watch original programming at no additional cost.

Key details:

  • 3 months free with new eligible Apple device purchase
  • Must redeem within 90 days of device activation
  • Converts to $9.99/month subscription after the free period ends

3. Apple Music Student Plan

Students subscribed to the Apple Music Student Plan receive Apple TV+ bundled in at no extra charge — making this a legitimate way to access Apple TV+ content essentially free if you're already paying for Apple Music. The Student Plan costs $5.99/month and includes both services, compared to $10.99/month for standard Apple Music alone, so Apple TV+ effectively comes at no additional cost.

Notable perks:

  • Apple TV+ included at no added cost with the $5.99/month Student Plan
  • Eligibility requires enrollment verification through UNiDAYS
  • Available for up to 4 years of undergraduate study

4. Apple One Bundle

Apple One is one of the most practical ways to get Apple TV+ without paying for it as a standalone subscription. The bundle combines Apple TV+ with other Apple services — Music, Arcade, iCloud+, and more — spreading the cost so the streaming component effectively becomes a low-cost add-on rather than a separate $9.99/month charge.

Bundle tiers:

  • Individual: $19.95/month (TV+, Music, Arcade, 50GB iCloud+)
  • Family: $25.95/month (shares across 6 people)
  • Premier: $37.95/month (adds Fitness+ and 2TB iCloud+)
  • First month free for new subscribers

5. Carrier Promotions

Several major wireless and internet carriers offer Apple TV+ at no extra cost as a loyalty perk, making it genuinely free for eligible customers. T-Mobile Magenta Max and certain AT&T unlimited plans have included complimentary Apple TV+ access, meaning subscribers who already pay for those phone plans don't need a separate streaming budget.

What to check:

  • T-Mobile Magenta Max: Apple TV+ included at no added cost
  • AT&T unlimited tiers: periodic Apple TV+ promotions
  • Availability changes — verify current offers directly with your carrier

Final Words

Apple TV+ isn't free, but free trials, device bundles, and streaming service bundles can dramatically cut your costs. Ready to find the best deal for your setup?

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Frequently Asked Questions About Apple TV+

Is Apple TV+ free to use?

Apple TV+ is not permanently free, but there are several ways to access it at no cost. New subscribers can get a 7-day free trial by signing up through the Apple TV app or tv.apple.com, after which it costs $12.99 per month unless canceled.

Do you get free Apple TV+ when you buy a new Apple device?

Yes, purchasing a new iPhone, iPad, Apple TV 4K, or Mac from Apple or an authorized reseller includes 3 months of Apple TV+ for free. You must redeem the offer within 90 days of purchase by signing in with your Apple ID.

Can college students get Apple TV+ for free?

US college students can access Apple TV+ at no additional cost through the Apple Music Student Plan. This makes it a cost-effective option for eligible students who are already subscribed to Apple Music.

How do I start a free trial of Apple TV+?

You can start a 7-day free trial by signing up directly through the Apple TV app or by visiting tv.apple.com. The trial is available to new US subscribers and will automatically convert to a paid subscription at $12.99 per month if not canceled before the trial ends.

How long is the Apple TV+ free trial in the US?

The standard Apple TV+ free trial in the United States is 7 days for new subscribers. If you purchase a new qualifying Apple device, you can receive a longer free period of 3 months, which must be redeemed within 90 days of the device purchase.

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