
Serving or having served in the U.S. military unlocks hundreds of legitimate discounts across retail, tech, entertainment, and travel — many people simply don't know where to look. Resources like US Veterans Magazine track deals that can save active-duty members, veterans, and their families thousands of dollars annually. Pair these with free restaurant deals and membership savings tips and your budget stretches even further. Here are 15 of the best military discounts available right now — let's get started!
Quick Answer
Military discounts are available across hundreds of retailers, restaurants, travel companies, and tech brands for active-duty members, veterans, and their families. Top categories include retail, entertainment, and travel savings. Resources like US Veterans Magazine track current deals. These discounts can save military families thousands of dollars annually when combined strategically.
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Summary Table
| Item Name | Discount / Price Range | Best For | Website |
|---|---|---|---|
| Paramount+ | 50% off ($2.99–$5.99/mo) | Streaming entertainment | Visit Site |
| lululemon | Extra 15% off ($39–$148) | Athletic apparel for military families | Visit Site |
| Home Depot | 10% off (up to $400/year) | Home improvement & hardware | Visit Site |
| Lowe's | 10% off most items | DIY projects & home renovation | Visit Site |
| Samsung | Up to 30% off ($599–$1,999+) | Electronics & appliances | Visit Site |
| Adidas | 30% off sitewide ($25–$180) | Sportswear & footwear | Visit Site |
| Carhartt | 10% off ($30–$150) | Durable workwear & outerwear | Visit Site |
| Columbia Sportswear | 25% off ($40–$250) | Outdoor & cold-weather gear | Visit Site |
| Under Armour | 20% off ($25–$150) | Performance athletic gear | Visit Site |
| T-Mobile | Up to $20/mo savings (~$35–$55/line) | Wireless plans for military families | Visit Site |
| AT&T | 25% off wireless (~$35–$50/line) | Mobile service & bundled plans | See details |
| Disney+ | 20% off ($10.99–$13.99/mo) | Family streaming & entertainment | Visit Site |
| Nike | 10% off ($40–$180) | Footwear & athletic apparel | Visit Site |
| Apple | Up to $200 off (education/military pricing) | iPhones, Macs & accessories | Visit Site |
| Hertz | Up to 25% off rental rates | Car rentals for travel & PCS moves | Visit Site |
15 Best Military Discounts in 2026: Ultimate Savings Guide
Below you'll find detailed information about each option, including what makes them unique and their key benefits.
1. Paramount+
Paramount+ offers a verified military discount through ID.me, making it one of the more accessible streaming savings on any military discount list. Active duty members, veterans, and their families can get up to 25% off monthly subscription plans after verifying eligibility. With plans starting at $5.99/month, the discounted rate brings costs down noticeably for streaming CBS, MTV, Nickelodeon, and Paramount originals.
Key perks:
- Essential plan starts at $5.99/month; Paramount+ with SHOWTIME at $11.99/month
- Military discount verified via ID.me — one-time setup
- Discount applies to both new and existing subscribers
2. lululemon
lululemon is a standout entry on any military discount list for athletic apparel, offering 15% off for active military, veterans, and their families. The discount applies both in-store and online after verification through ID.me or GovX. Given lululemon's premium pricing — leggings typically run $88–$128 — the 15% reduction delivers real dollar savings on gear suited for physically demanding lifestyles.
Notable perks:
- 15% off sitewide for eligible military members and families
- Verify once through ID.me or GovX for ongoing access
- Works on full-price and some sale items in-store
3. Home Depot
Home Depot provides one of the most generous military discounts available at a major home improvement retailer — 10% off eligible purchases up to $400 in savings per day. According to US Veterans Magazine, this discount covers active duty, veterans, reservists, National Guard members, and surviving spouses. Verification is done through ID.me either in-store or online, and it stacks well with seasonal sales for larger home improvement projects.
What you get:
- 10% off most in-store and online purchases
- Capped at $400 savings per day — generous for big-ticket items
- Eligible for surviving spouses of veterans
4. Lowe's
Lowe's is a standout entry on any military discount list, offering 10% off purchases for active-duty military, veterans, and their immediate families year-round. The discount applies both in-store and online, making it one of the most accessible home improvement savings programs available to service members. Registration is free through ID.me or Lowe's verification portal.
Key perks:
- 10% off eligible in-store and online purchases
- Covers active duty, veterans, reservists, and National Guard members
- Verify once online; discount applies automatically going forward
5. Samsung
Samsung's military savings program makes it a valuable addition to any veteran and service member discount guide, offering up to 30% off smartphones, tablets, TVs, and home appliances. The discount is available through Samsung's official military store portal, verified via ID.me, and can be combined with select seasonal promotions for additional savings on premium electronics.
What you get:
- Up to 30% off across phones, tablets, and appliances
- Access to exclusive bundles not available to the general public
- Verification through ID.me — one-time setup
6. Adidas
Adidas offers a 30% military discount through its verification partner ID.me, covering footwear, apparel, and accessories across its full product lineup. For those building a comprehensive list of veteran and active-duty savings, Adidas stands out because the discount stacks with sale pricing in many cases, stretching the value further on already-reduced items.
Notable perks:
- 30% off sitewide for verified military members
- Applies to active duty, veterans, first responders, and their families
- Verified instantly through ID.me with no paperwork required
7. Carhartt
Carhartt belongs on any military discount list because the brand offers verified service members and veterans 10% off through ID.me verification. Given that Carhartt gear — work jackets, bibs, and boots — runs $60–$200+, that discount delivers real savings on durable workwear that many veterans already rely on during and after service.
Key perks:
- 10% military discount verified via ID.me
- Applies to full-price items across outerwear, pants, and accessories
- Available to active duty, veterans, and military spouses
8. Columbia Sportswear
Columbia Sportswear makes the military savings list with a 10% discount for active duty, veterans, reservists, and military families through GovX ID or ID.me verification. Columbia's jackets, hiking boots, and base layers range $50–$300, so the discount adds up quickly — especially for outdoor-focused veterans transitioning to civilian life.
What you get:
- 10% off sitewide for verified military members
- Covers outerwear, footwear, and sportswear
- Stackable with Columbia's seasonal sale events in some cases
9. Under Armour
Under Armour is a standout on any veteran discount guide, offering 20% off for active duty, retired military, and immediate family members through ID.me. Since UA's performance gear — compression shirts, training shoes, and tactical footwear — regularly costs $40–$150 per item, the 20% rate is one of the stronger apparel discounts available to the military community.
Notable perks:
- 20% military discount — higher than most apparel brands
- Covers apparel, footwear, and accessories
- Extends to military spouses and dependents
10. T-Mobile
T-Mobile belongs on every military discount list because it offers one of the most generous wireless plans available to service members, veterans, and their families. The Magenta Military plan provides unlimited talk, text, and data for two lines at around $80/month — significantly below standard consumer pricing. Active duty, veterans, Gold Star families, and reservists all qualify.
Notable perks:
- Up to 4 lines included at discounted military pricing
- Free international texting and data in 210+ countries
- Verification via ID.me or discharge papers
11. AT&T
AT&T's military savings program is a strong alternative for service members comparing wireless carriers on their discount checklist. Active duty military, veterans, and their dependents can save up to 25% on select unlimited plans, bringing monthly costs down considerably compared to civilian rates. Verification is handled through AT&T's online portal using military ID or DD-214.
Key savings details:
- Discounts apply to Unlimited Starter, Extra, and Premium plans
- Eligible for both active duty and honorably discharged veterans
- First responders also qualify under the same program
12. Disney+
Disney+ rounds out the entertainment category on any veteran and military discount guide, offering reduced streaming access through verified military benefit programs. Rather than a direct discount on the standard subscription, eligible service members can access Disney+ as part of bundled benefit packages through platforms like military savings programs and base exchange digital perks. The standard plan runs $7.99–$13.99/month, making any reduction worthwhile for frequent viewers.
What to know:
- Check base exchange (AAFES) digital storefronts for bundled offers
- Disney bundle (Disney+, Hulu, ESPN+) available at group/military rates periodically
13. Nike
Nike offers a verified military discount that makes it one of the most recognizable names on any military discount list. Active duty members, veterans, and their immediate family can save 10% sitewide on footwear, apparel, and gear through Nike's military verification portal powered by ID.me or SheerID.
Key perks:
- 10% off sitewide for active duty, veterans, reservists, and family members
- Stackable with select sale items in some cases
- Verification takes under 5 minutes via ID.me
14. Apple
Apple's military pricing program gives service members and veterans access to reduced prices on iPhones, Macs, iPads, and accessories — a standout addition to any veteran savings guide. Discounts are available through Apple's online store after verifying eligibility, with savings typically ranging from 5–10% depending on the product category.
Notable perks:
- Discounts on Mac computers, iPhones, iPads, and Apple accessories
- AppleCare plans also eligible for reduced pricing
- Verify eligibility at apple.com/us-hed/shop/go/product/military
15. Hertz
Hertz provides exclusive rental car rates for military personnel, making it a practical entry on any armed forces discount resource. Active duty members, veterans, and DoD civilians can access reduced daily rates and waived fees by booking through the Hertz military portal or entering a dedicated discount code at checkout.
What you get:
- Discounted daily rental rates for military and DoD employees
- One additional driver fee waived for eligible members
- Book via hertz.com/rentacar/reservation using military CDP code
Final Words
These 15 military discounts can add up to serious savings across travel, retail, dining, and more. Whether you prioritize everyday essentials, entertainment, or gear, pair these deals with apps to find better prices and stretch your budget even further.
