When Do Mattresses Go on Sale? Complete 2026 Buying Guide

Buying a mattress at the wrong time can cost you hundreds of dollars — but timing your purchase around the right sales events can save $200 to $1,500 or more. The North American mattress market is a competitive, multi-billion-dollar industry (Data Insights Market), which means retailers constantly compete for buyers through aggressive seasonal discounts. Knowing exactly when those windows open is the difference between paying full price and walking away with a deal. Pair this guide with price tracking tools and insights on the best time to buy furniture to maximize your savings. Let's get started!

Jump to

• Quick Answer
• Summary Table
• Full Listing

Summary Table

When Do Mattresses Go on Sale? Complete 2026 Buying Guide

Below you'll find detailed information about each aspect, including important details and considerations.

1. Presidents Day

Presidents Day weekend in February is one of the most reliable times of year to find mattress markdowns, with many retailers cutting prices by 20–50% or more. Because this holiday falls during a typically slow retail period, brands use aggressive discounts to drive traffic and clear winter inventory before spring models arrive.

What to expect:

• Discounts commonly range from 20% to 50% off retail price
• Major brands like Tempur-Pedic, Purple, and Saatva regularly participate
• Sales typically run the full three-day weekend

2. Memorial Day

Memorial Day in late May is widely considered the single best time to buy a mattress, rivaling even Black Friday for depth of discounts. Retailers treat it as a marquee mattress sale event, and competition between brands keeps prices sharply reduced — often 30–60% off — making it ideal for budget-conscious shoppers.

Key sale details:

• Discounts frequently reach 40–60% off at online and brick-and-mortar stores
• Free accessories like pillows or mattress protectors often bundled in
• Sales sometimes extend a full week before and after the holiday

3. Fourth of July

The Fourth of July marks a mid-summer opportunity to score mattress deals, though typically not as steep as Memorial Day or Labor Day. Retailers use Independence Day promotions to sustain summer sales momentum, with discounts generally landing in the 25–40% range — still worth timing a purchase around if you missed the spring sales window.

Notable perks:

• Deals often start a few days before July 4th and extend through the weekend
• Online mattress brands tend to offer stronger discounts than physical stores

4. Amazon Prime Day

Amazon Prime Day, held every July, is one of the best times to buy a mattress online, with discounts often reaching 30–50% off major brands like Casper, Tuft & Needle, and Nectar. Because the event runs only 48 hours, deals sell out fast, making it smart to add items to your cart early. Competing retailers like Walmart and Target frequently run parallel sales during the same window.

What to expect:

• Savings typically range $100–$500+ depending on mattress size
• Both bed-in-a-box and traditional mattress brands participate
• Requires an active Amazon Prime membership (~$14.99/month)

5. Labor Day

Labor Day weekend in early September is consistently one of the biggest mattress sale periods of the year, rivaling Black Friday in discount depth. Retailers treat it as an end-of-summer clearance event, pushing out older inventory before fall models arrive. Shoppers can realistically find 20–40% off at stores like Mattress Firm, Purple, and Saatva during this holiday window.

Key sale details:

• Sales typically run Thursday through Monday of Labor Day weekend
• Older model year mattresses see the steepest price cuts
• Both in-store and online promotions are widely available

6. Veterans Day

Veterans Day in mid-November marks an underrated discount window for mattress shoppers, sitting just ahead of the more crowded Black Friday rush. Many brands offer military-specific discounts of 10–25% year-round, but Veterans Day often unlocks deeper sitewide promotions open to all customers. Retailers like Leesa, DreamCloud, and Purple commonly run limited-time offers during this holiday weekend.

Notable perks:

• Military discount programs sometimes stack with Veterans Day promos
• Less competition than Black Friday means better stock availability

7. Black Friday

Black Friday is one of the most reliable times of year to find deep mattress discounts, with retailers slashing prices by 30–50% or more on major brands. Most sales now start days or even weeks before the actual Friday, giving shoppers a longer window to compare deals. According to NapLab, Black Friday consistently ranks among the top two mattress sale events annually.

What to expect:

• Discounts of 30–50% off retail price on popular brands
• Free accessories (pillows, mattress protectors) often bundled in
• Sales frequently begin 1–2 weeks early in November

8. Cyber Monday

Cyber Monday extends the Black Friday mattress sale window by a few days, with online-only retailers often offering their sharpest price cuts of the year. Direct-to-consumer brands like Saatva, Purple, and Nectar typically run aggressive Cyber Monday promotions to compete with big-box stores. If you missed a Black Friday deal, checking back on Monday often reveals equal or better pricing on the same models.

Notable perks:

• Online brands match or beat Black Friday pricing
• Free shipping and extended trial periods commonly added
• Flash deals can expire within hours, so act quickly

9. New Year's

The days surrounding New Year's mark a quieter but legitimate opportunity to buy a mattress at a discount, as retailers push to clear end-of-year inventory before January accounting cycles close. Prices don't typically drop as sharply as they do during holiday weekends, but you can still find 20–35% off on outgoing models. It's a smart time to shop if you prefer fewer crowds and less urgency than Black Friday shopping.

Key details:

• Clearance pricing on prior-year models to make room for new stock
• Savings typically range 20–35% off standard retail

10. End-of-Quarter Clearances

Retailers push aggressive mattress discounts at the end of each fiscal quarter — March, June, September, and December — to hit sales targets and clear floor inventory. These clearance windows often overlap with major holidays, making them one of the more reliable discount periods outside of traditional sale events. Savings can reach 30–50% on in-store models being rotated out.

What to expect:

• Heaviest discounts on floor models and outgoing inventory
• Best timing: last two weeks of each quarter
• In-store deals often deeper than online during these periods

11. Store Anniversaries

Many mattress retailers run annual anniversary sales tied to their founding date, offering storewide discounts that rival Black Friday pricing. These events are brand-specific, so deals aren't industry-wide — but brands like Mattress Firm, Purple, and Saatva regularly use anniversary promotions to drive volume. Signing up for retailer email lists is the most reliable way to catch these limited windows before they end.

Key details:

• Discounts typically range 20–40% sitewide
• Often paired with free accessories (pillows, sheets, or mattress protectors)

12. New Model Releases

When manufacturers launch updated mattress models, previous versions drop sharply in price — sometimes 25–40% — as retailers clear existing stock. This pattern is especially predictable with brands that refresh their lineups annually, such as Tempur-Pedic and Sleep Number. According to NapLab, shoppers willing to buy the prior generation can capture significant value without sacrificing quality.

Shopping tips:

• Watch for new model announcements in late winter and early spring
• Prior-generation models perform identically at a lower price point

13. Average Mattress Prices

Understanding typical mattress price ranges helps you recognize a genuine sale versus a fake markdown. Knowing baseline costs lets you gauge whether a holiday or clearance discount actually saves money. Budget innerspring models start around $200–$500, mid-range memory foam runs $500–$1,200, and premium hybrid or latex mattresses typically cost $1,200–$3,000+.

General price tiers:

• Budget: $200–$500 (basic innerspring, entry-level foam)
• Mid-range: $500–$1,200 (memory foam, pocketed coil)
• Premium: $1,200–$3,000+ (hybrid, latex, luxury brands)

14. Shopping Tips

Timing your purchase around proven sale windows—Presidents' Day, Memorial Day, Labor Day, and Black Friday—can yield 20–50% off retail pricing. Always compare the sale price against verified baseline costs from multiple retailers, and look for bundled perks like free pillows, mattress protectors, or extended trial periods, which add real value even when the discount percentage seems modest.

Key tactics to maximize savings:

• Set price alerts on retailer sites 4–6 weeks before major holidays
• Ask about price-match guarantees if a competitor runs a deeper discount
• Check floor-model clearance sections for 30–60% reductions on discontinued styles

Final Words

Mattress sales happen year-round, so knowing the right moments to buy can save you hundreds. Whether you're targeting holiday weekends, end-of-season clearances, or Amazon sales events, timing your purchase strategically puts serious money back in your pocket — pick the sale window that lines up with your budget and shop with confidence.